Confidential  ·  Prepared for the July 2026 renewal discussion为 2026 年 7 月续约沟通准备

North America — Results, Systems & Market Value北美业务 — 成果、系统与市场价值

Prepared by Albert Cua · Director, North America · InMotion Service CenterAlbert Cua 制作 · 北美总监 · InMotion Service Center

A short, source-backed companion to my renewal note. Three things I'd rather show than assert: that the community influence is measured, that the operating system is real and HQ-dependent, and that the compensation ask is market-aligned. 这是我续约说明的一份简短、可溯源的补充材料。有三件事我更愿意用证据来说明,而非空口断言:社群影响力是可量化的这套运营系统真实存在且总部也依赖、以及薪酬请求符合市场水平

Director, North America北美总监 US Service Center美国服务中心 Product & Launch产品与上市 Dealer / B2B经销 / B2B E-commerce (IMSC)电商(IMSC) Systems & Automation系统与自动化
Evidence 1 — Demand Influence证据一 — 需求影响力

The community influence is measured, not claimed社群影响力有数据支撑,而非空谈

Independent post-purchase survey of verified P6 buyers. An order number was required to submit, so every response is a confirmed owner.针对已验证 P6 买家的独立购后调研。提交时必须填写订单号,因此每一份回复都来自真实车主。

96
verified buyers surveyed位已验证买家受访
~39%
of US launch-cohort owners responded上市期美国车主回复率
#1
ranked purchase influence — me购买影响力排名第一 — 我
4.14/5
my avg influence rating (highest)我的平均影响力评分(最高)
Single most influential factor in the purchase购买决定中最关键的单一因素
My content & community transparency我的内容与社群透明沟通33.3%
Race Team / Race Team content (I manage)车队 / 车队内容(我负责)20.8%
Other influencers其他达人/网红17.7%
Demo Days (I ran these)Demo Day 试驾活动(我负责)12.5%
Launch livestream发布会直播6.3%
Launch video发布视频1.0%

Me-led activity (my content + the Race Team I manage + the demo days I ran) accounts for ~66% of buyers' single biggest purchase factor. Product quality drove demand too, but being the top purchase influence in a trust-driven community is credibility that takes years to build and can't be hired in. 由我主导的活动(我的内容 + 我负责的车队 + 我组织的 Demo Day)合计约占买家最关键购买因素的 66%。产品品质当然也拉动了需求,但在一个靠信任驱动的社群里成为头号购买影响力,需要多年积累,是花钱招不来的。


Method: 96 verified responses (order number required), 86% North America, fielded Nov 2025–May 2026 with 96% of responses in the Nov–Dec launch window. Response rate measured against US owners at that window (activation is mandatory to ride, so the owner count is a true census, not an estimate). 76% of buyers purchased through the US dealer network, 24% direct.方法:96 份已验证回复(必填订单号),86% 来自北美,调研时间 2025 年 11 月–2026 年 5 月,其中 96% 的回复集中在 11–12 月上市窗口期。回复率以该窗口期的美国车主为基数(车辆必须激活才能使用,故车主数为真实全量统计,而非估算)。76% 的买家通过美国经销网络购买,24% 为直购。

View the survey instrument →查看问卷原件 →  ·  Download the anonymized responses (xlsx) →下载匿名化回复数据(xlsx) →

Evidence 2 — The Operating System证据二 — 运营系统

The warehouse system is real, and HQ runs on it仓库系统真实存在,且总部也在用它运转

Built in-house when software-subscription and manpower costs became the constraint. Figures from production system logs, last 90 days.在软件订阅与人力成本成为瓶颈时由内部自建。数据来自生产系统日志,近 90 天。

11
active users — 5 US + 6 China-HQ位活跃用户 — 美国 5 + 总部 6
450
devices QC'd (90 days)质检设备(90 天)
320
devices received (90 days)入库设备(90 天)
239*
devices repaired维修设备
229
orders shipped (90 days)发货订单(90 天)
  • HQ-dependent: China-HQ staff run after-sales cases, order processing, and shipping oversight through it daily — not passive viewing.总部依赖:中国总部同事每天通过它处理售后工单、订单和发货管理 — 不是被动查看。
  • Lean by design: a 4-person US team runs fulfillment, QC, repair, and inventory at this volume.精简设计:4 人的美国团队就能支撑这个体量的履约、质检、维修与库存。
  • Replaced Cin7 (~$8,400/yr) and removed the need for a separate repair-management system.替代了 Cin7(每年约 $8,400),并省去另建维修管理系统的需要。
  • 229 Shopify orders shipped and ~512 shipping labels generated in the window.期内发出 229 个 Shopify 订单、生成 ~512 张物流面单。

Active users — by login · days active out of last 90活跃用户 — 按登录账号 · 近 90 天活跃天数

Each figure is days active out of the last 90 — e.g. 86/90 means they used it on 86 of the last 90 days. Anyone here can speak to how much they rely on it.每个数字代表近 90 天内的活跃天数——例如 86/90 表示在过去 90 天里有 86 天在使用。这里任何一位都可证实他们对它的依赖程度。

US warehouse美国仓库 mobile PWA移动端 PWA
  • brianwarehouse manager仓库经理 · 86/90
  • albertdirector / admin (me)总监 / 管理员(我) · 86/90
  • osvaldofulfillment履约 · 78/90
  • anthonytechnician技师 · 64/90
  • gialonglead technician技师组长 · 60/90

On the floor daily: picking, QC, repair & inventory.每天在现场:拣货、质检、维修与库存。

China-HQ中国总部 IM dashboardIM 管理后台
  • essenorder processing订单处理 · 84/90
  • dorothyshipping & after-sales发货与售后 · 76/90
  • jennyops manager运营经理 · 41/90
  • clark, kency, lilyinventory / aftersales / inbound库存 / 售后 / 入库 · weekly每周

HQ runs orders, shipping & after-sales through it daily总部每天通过它处理订单、发货与售后

Days active = distinct days with real (non-polling) activity, last 90 days. Slimmed to genuinely active users — idle, periodic-reporting, and exec-viewer accounts omitted.活跃天数 = 有真实(非轮询)操作的不同日期,近 90 天。仅列出真正活跃的用户 — 已排除闲置、周期性报表及高管查看类账号。

InMotion Director dashboard — the in-house operations platform I built
The in-house platform — live Director view (revenue figures redacted). A full operations system — inbound, warehouse, fulfillment, QC, repair, reports — in daily use across US and China-HQ.内部自建平台 — 实时总监视图(营收数字已隐去)。一套完整的运营系统 — 入库、仓储、履约、质检、维修、报表 — 美国与中国总部每天都在使用。

Throughput uses the Director dashboard's own definitions, trailing 90 days; test/system accounts excluded. *Repaired = 239 since Apr 27 (when the dashboard's repair-completion tag began) — the full-quarter figure is higher (~380).吞吐量采用总监后台自身的口径,近 90 天;已排除测试/系统账号。*维修 = 自 4 月 27 日起的 239 台(后台的"维修完成"标记自该日启用)——整季度真实数字更高(约 380)。


What the team says团队的原话

The people who use it daily, in their own words — the same people any verification call would reach.每天使用它的人的原话——也正是任何核实都会联系到的那些人。

"All staff use it — it's essential to daily operations, and everything in and out flows through it, giving the China team full transparency. It caught me about to ship a V14GB on a V1450S order, before it left.""所有员工都在用——它是日常运营的核心,所有出入库都经它流转,也让中国团队完全透明。有一次它在发货前拦下了我把 V14GB 错发成 V1450S 订单的失误。"

— Brian · Operations Manager运营经理

"Cin7 needed a desktop. Now we do everything on the phone, and serials are scanned instead of typed — faster and more accurate. Since the site launched we're getting far more EUC and parts orders.""Cin7 必须用台式电脑。现在我们手机上就能完成一切,序列号是扫描而不是手输——更快也更准。自从网站上线,整车和配件订单都多了很多。"

— Osvaldo · Fulfillment履约

"I do everything from my phone now. On a V8S repair, the part looked identical to a V8F — the serial scan flagged the wrong battery before I installed it.""现在我所有操作都在手机上完成。修一台 V8S 时,配件和 V8F 几乎一模一样——扫描序列号后系统标出电池拿错了,在我装上之前就拦住了。"

— Gialong · Lead Technician技师组长
Evidence 3 — Market Benchmark证据三 — 市场对标

$170K is market for the core role alone光是核心岗位,$170K 就已是市场水平

Base-salary benchmarks for a North America Director carrying real operational responsibility — Orange County (Anaheim–Santa Ana–Irvine), 2025–26. The Service Center, the IMSC store, and the systems work are scope on top.承担实际运营职责的北美总监的基本薪资对标 — 橙县(Anaheim–Santa Ana–Irvine 地区),2025–26 年。服务中心、IMSC 商店与系统工作属于额外职责。

~$140K
conservative / market floor保守 / 市场下限
~$170K
median for the role该岗位中位数
~$220K
upper range区间上端

Live market postings · June 2026实时招聘信息 · 2026 年 6 月

The closest analog: XDS, a Chinese e-mobility brand standing up its North America operation in LA — hiring the individual pieces of this role as separate roles. Each links to the live posting:最贴切的参照:XDS,一家正在洛杉矶搭建北美业务的中国电动出行品牌 — 正把我这个岗位的各个组成部分作为独立职位分开招聘。每条均可点击查看在招职位:

Principal Product Manager ↗$145–195K
Director of Sales ↗$125–150K + $50–100K comm.
Sales Operations Manager ↗$100–130K
Growth Marketing Manager ↗$95–125K

XDS staffs these as four separate hires — $95K–$195K each, all on-site in LA. I cover that same blend — product, sales/dealer, operations, marketing — plus the Service Center, for $170K at clean base: below what they pay for the pieces.XDS 把这些拆成四个独立岗位来招 — 每个 $95K–$195K,且全部要求在洛杉矶现场办公。而我一个人覆盖同样的组合 — 产品、销售/经销、运营、市场 — 还外加服务中心,纯底薪 $170K:低于他们为其中任一拼块支付的价格。

Live XDS postings at jobs.ashbyhq.com/xds, June 2026. Broader OC/LA director-level postings (operations, category, regional leadership) currently run $160K–$210K base.XDS 在招职位见 jobs.ashbyhq.com/xds,2026 年 6 月。橙县/洛杉矶地区更广泛的总监级职位(运营、品类、区域负责人)当前底薪约在 $160K–$210K。


The ask of $150K → $170K brings the core North America Director role to its local market median; the additional scope is not separately priced.将薪资从 $150K → $170K 的请求,只是把核心的北美总监岗位拉到当地市场中位数;额外承担的职责并未单独计价。